First, a couple of riddles that may seem corny, but they’re from an interesting article in Forbes, and have a point!
1. Johnny’s mother had three children. The first child was named April. The second child was named May. What was the third child’s name?
2. A clerk at a butcher shop stands five feet ten inches tall and wears size 13 sneakers. What does he weigh?
3. Before Mt. Everest was discovered, what was the highest mountain in the world?
How quickly did you come up with the correct answer, as opposed to what you expected the answer to be?
Our brain doesn’t like information gaps, so we tend to jump at the first answer/solution that looks good rather than take the time to examine all the data. Teasing the brain helps break this habit.
All of this has important implications for decision making. As Forbes reminds us, the marketers are watching!
N.B. The solution to the January “sticks” puzzle is included in the Comments section of that blog.